" I want to prove to my community that success is not exclusive to men" – Souad's story

In a culture where many women’s aspirations are often confined to marriage and family life, Souad courageously sought to defy these traditional expectations and inspire her village with a bold, alternative vision. While others saw limitations, she saw endless possibilities. Determined to prove that success is not exclusive to men, she devoted herself tirelessly day and night, investing all her energy and resources into her belief that her bags, clutches, and cushions made from recycled carpet scraps could surpass the quality of factory-made products.

What makes Souad’s creations so special is that each piece is entirely unique, crafted with the recycled carpet scraps available at the time of its creation. This ensures that no two items are ever alike, making each design a beautiful blend of sustainability, creativity, and artistry. Her work is a reflection of both her exceptional craftsmanship and her commitment to honouring the environment by repurposing materials that would otherwise go to waste.

Beyond her technical skill, Souad’s unwavering passion for her craft and her determination to challenge societal norms deeply moved us. Her journey is a powerful testament to the strength of the human spirit and the belief that one woman can inspire change within her community. We are truly honoured to present her remarkable creations, each one a symbol of her resilience, exceptional talent, and her unrelenting drive to redefine what success looks like for women in her village. Through her work, Souad is not just creating beautiful pieces—she is shaping a new narrative for herself, her community, and future generations.